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The moment
What are we celebrating?
Pick the occasion - it shapes the whole song.
The person
Who is this song about?
It sets the song's voice - and gets every he and she right.
The sound
Pick a style
However they love their music - or let us choose.
The feeling
Set the mood
How should it land?
The voice
Whose voice?
Pick the singer for your song.
The heart
Tell their story
The more specific, the better the song.
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